The Hare and the Tortoise


By DanielZhuang

This story happened after the hare and the tortoise had their first running competition.

The hare believed that he was better than the tortoise and last time he had been defeated because he had been unfocused. Therefore, he decided to challenge the tortoise again in order to prove how fast he was. The tortoise agreed and came to the competition.

However, he could not overtake the rabbit like last time because of the huge and heavy shell on his back. While everybody concentrated on the competition, no one knew there was a horrible wolf in the forest. He was waiting for any prey to make a decent meal while the competition was occurring.

When the hare had almost won, the wolf suddenly appeared in front of him. The hare stopped running, stayed still, and trembled with fear when he saw the wolf with sharp teeth. Eventually, he was caught.

However, at this time, the tortoise arrived and tried to rescue the hare. The wolf immediately jumped and bit the tortoise angrily. As quickly as the tortoise could, he pulled his head and all four legs into his shell in order to avoid the sharp eye-teeth of the wolf. The wolf bit the shell, so the wolf broke all his teeth. After that, he ran away and disappeared into the forest. Thus, the hare was rescued and they forgot about the running competition.

In the end, the hare and the tortoise recognized that teamwork is very important and necessary to defeat the enemy. They lived happily forever and no one heard about any running competition between hare and tortoise any more.

Posted by Daniel
Tuesday, July 13, 2010 at 9:38 PM | 0 comments  
Toby is a visual effects designer. He works for Animal Logic which is a digital production company in Sydney. He creates moving graphics for film and television. Today, I am going to show you some information about Toby and the Animal Logic team.



Design Process

1. The design process used by the team at Animal Logic to develop a motion graphic.

First, they brainstormed lots of ideas for the logos and ID advertisements. After that, Toby presented the idea to the client who approved the basic drawings and storyboards of the idea.

Second, the designer worked with 3D animators to develop the animation to create the final animation. At last, they put all the different parts of the animation together.

2. What gives Toby the best indication of how successful his final design solution is to his client.



Clear understanding by the designer of the client's and users' needs is the best indication of the success of designs.

Evaluating the success of a motion graphic depends on who you ask as to how successful it is. For Toby the best result is if his client is happy with the work and he likes it too.

Role of designer
1. Personal qualities Toby needs to successfully do his job.


The personality that Toby needs to successfully do his job should be creative. He enjoys inventing on his work and show it all around the world.

2. The major steps in his career prior to working with Animal Logic.

Before working at Animal Logic, Toby had learned Arts and Digital Media Design in the university. Next, he worked like Graphic Design, Web Site Design and Visual Effects Design.

3. Why effective social and communication skills are important for a designer such as Toby.

As Toby, the communication and social are very important and necessary because he had to work with other partners. Therefore, communication skills help him understand and discuss his ideas with the clients.
Posted by Daniel
What is Design?

In my point of view, the idea and creation would be design. Moreover, design is like we collect the ideas, the sources or the works of others and try to renew them as much as we can in order to make it follow our style.



As studying the Digital Media Design in the future, I have a short movie that i had done with my friends for their assignment.
Posted by Daniel
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